The School of Agency
ACCOUNT DIRECTOR
MASTERCLASS
Two interactive, in-person workshops - held a month apart - covering the key components of an agency Account Director role.
CLIENT
LEADERSHIP
As an Account Director, our focus expands from simply serving clients, to becoming their strategic advisor and leading our teams to deliver. It’s a huge transition that requires a very different mindset, and a whole new set of skills.
YOU’LL LEARN…
…How to shift from “doing” to “directing”, while maintaining your grip on the day to day; how to improve your strategic thinking, and how to lead and – importantly – grow client accounts.
PEOPLE
LEADERSHIP
YOU’LL LEARN…
…How to lead a high-performing team, effectively resolve issues and conflicts, and navigate the courageous conversations every leader needs to have.
It’s the natural order of things. At a certain point in our career, we become a people manager – something that requires an entirely different skillset to our ‘day job’.
BUSINESS
LEADERSHIP
Where does this revenue target come from? When will we be able to hire another team member? How have we gone so over budget on this client? These questions and more will start to dominate your mind as you step up to a Director role.
YOU’LL LEARN…
…The fastest way to your leadership team’s heart! Build commercial acumen and a strong grasp of agency operations, and learn how to contribute to your agency’s financial success.